What is blurbIQ?
noun: A brief advertisement or announcement.
IQ /ˌaɪ ˈkjuː/
noun: Abbreviation for Intelligence Quotient.
Problem: Publishers need the best interactive video technology to offer advertisers.
Solution: blurbIQ Interactive Video Advertising Platform
blurbIQ makes video campaigns interactive so brands can tell their story. By interacting with video messaging, consumers retain brand messaging and buy product. blurbIQ represents the best possible interaction rate, video completion rate, ad retention and brand awareness in the market today. By adopting the blurbIQ technology publishers can offer their advertisers a true interactive video experience with unparalleled results. Publishers provide the reach we provide the creative and interactive technology.
How We Do It
blurbIQ is the gamification of video. From pre-roll, to in banner, mobile, tablets, and social media live and pre-recorded sporting events and sitcoms Utilizing game mechanics, we turn commercials from passive to active engagements by overlaying brand and trivia questions on the video. Consumers are challenged to interact with the video messaging and are ranked by how well they watch the video. Consumer interaction and understanding of the video message is measured like never before.
|Q1 2010||Q2 2010||Q3 2010||Q4 2010||Q1 2011|
|View-through rate (25%)||58%||58%||56%||60%||66%||91%|
|View-through rate (100%)||41%||43%||40%||46%||51%||80%|
|Ad retention rate||72%||73%||71%||77%||77%||95%|
|Clickthrough rate||2.8%||2.9%||2.7%||2.2%||2.3%||> 3%|
|Interaction Rate (IR)||4.65%||2.80%||5.00%||4.15%||37.97%||LIFT +915%|
|Video Completion Rate||30.30%||52.40%1||48.00%2||43.56%||65.45%||LIFT +50.25%|
|Question Answer Rate||0||0||0||0||3.39||3.39 questions|