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What is blurbIQ?
blurb /blərb/
noun: A brief advertisement or announcement.
IQ /ˌaɪ ˈkjuː/
noun: Abbreviation for Intelligence Quotient.
Problem: Consumers ignore your commercials, do not know your brand, do not buy your products, and your video campaigns are not truly measurable.
Solution: blurbIQ Interactive Video Units
blurbIQ makes your video campaigns interactive so you can tell your brand story. By interacting with your video messaging, consumers retain your brand message and buy your product. blurbIQ represents the best possible interaction rate, video completion rate, ad retention and brand awareness in the market today. We have partnered with the best ad networks and exchanges to give you the reach to target your specific demographic across the digital marketing spectrum.
How We Do It
blurbIQ is the gamification of video. From pre-roll, to in banner, mobile, tablets, and social media live and pre-recorded sporting events and sitcoms Utilizing game mechanics, we turn commercials from passive to active engagements by overlaying brand and trivia questions on the video. Consumers are challenged to interact with the video messaging and are ranked by how well they watch the video. Consumer interaction and understanding of the video message is measured like never before.
blurbIQ offers custom interactive video solutions. If it involves interactive with video, blurbIQ can do it. From custom interactive video ad units to choose your own adventure interactive video story telling. No other company can provide the interactivity and video messaging measurement like blurbIQ.
Media buying and reach
blurbIQ has partnered with the best ad exchanges and ad networks to ensure your interactive video asset is placed according to your target demographic and specifications. We are a one stop shop that can manage your interactive video creative AND do your media buy.
| Q1 2010 | Q2 2010 | Q3 2010 | Q4 2010 | Q1 2011 |  |
|
|---|---|---|---|---|---|---|
| Pre-roll | ||||||
| View-through rate (25%) | 58% | 58% | 56% | 60% | 66% | 91% |
| View-through rate (100%) | 41% | 43% | 40% | 46% | 51% | 80% |
| Ad retention rate | 72% | 73% | 71% | 77% | 77% | 95% |
| Clickthrough rate | 2.8% | 2.9% | 2.7% | 2.2% | 2.3% | > 3% |
| Metric | Eyeblaster | Doubleclick | Pointroll | Industry Average | Results |
Advantage |
|---|---|---|---|---|---|---|
| Interaction Rate (IR) | 4.65% | 2.80% | 5.00% | 4.15% | 37.97% | LIFT +915% |
| Video Completion Rate | 30.30% | 52.40%1 | 48.00%2 | 43.56% | 65.45% | LIFT +50.25% |
| CTR | 0.23% | 0.12% | 0.18% | 0.18% | 2.52% | LIFT 14x |
| Question Answer Rate | 0 | 0 | 0 | 0 | 3.39 | 3.39 questions |
More examples are available in the gallery.
Email: info@blurbiq.com
Phone: 1 (408) 691-4424
